BIGCOMMERCE CASE STUDY
Transforming Nootropics Depot with a Custom BigCommerce Redesign
NootropicsDepot.com: Committed to delivering the highest quality, lab-tested, affordable supplements on the market.
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Their BigCommerce Story
Nootropics Depot: Quality, Lab-Tested Supplements
Nootropics Depot is dedicated to delivering high-quality, lab-tested supplements, vitamins, and nootropics to support a wide range of special health needs, including cognition, focus, energy, metabolism, gut health, and more.
By offering complete transparency on ingredient sourcing and lab certifications, their company ensures customers can trust that what’s on the label is exactly what’s in the product—every time.
Project Overview
BigCommerce Services
General Services
- Custom Theme Design
- Custom Theme Development
- V2 to V3 Products Update
Custom Features
- Product Video Thumbnails
- Custom Product Badges
- Checkout Customizations
- Countdown to Same Day Shipping
- Countdown to Free Shipping Banner
- “Build Your Stack” Bundling Functionality
Best-In-Class
- Mobile Responsive Design
- Page Speed Improvements
- Custom UX Enhancements
- ThemeBridge Staging
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The Challenge: Solving Navigation, Performance, and User Experience Issues
As Nootropics Depot's global presence expanded, it became essential for their website to meet modern consumer demands, particularly with a growing number of mobile users. An outdated BigCommerce theme, coupled with cumbersome third-party tools, led to site performance issues and a subpar user journey.
To remain competitive, Nootropics Depot needed a comprehensive site redesign that would improve performance, streamline functionality, and deliver a smooth, consistent user experience across all devices.
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The Solution: Modern Site Redesign on the Latest BigCommerce Stencil Framework
Our BigCommerce designers reimagined Nootropics Depot's site from the ground up, providing them with a cutting-edge platform that strengthens their position in the rapidly changing world of health and beauty ecommerce.
Leveraging the latest BigCommerce Stencil framework, we removed code-heavy tools and integrated modern features to build a secure, scalable platform, helping them boost customer engagement and increase conversions.
The BigCommerce redesign for Nootropics Depot included:
- Responsive design and development on IntuitSolutions' Base Cornerstone theme
- Desktop and mobile page speed improvements
- Intuitive site navigation across devices
- Custom product page enhancements
- Seamless integration of BigCommerce add-ons and third-party apps
The Process
BigCommerce Redesign
Discovery & Design
A creative and collaborative process to produce a design tailored to fit their existing company branding.
Development
Best-in-class custom BigCommerce theme development, custom systems integrations, and third-party app integrations.
Launch & Support
A coordinated launch to complete the redesign process, followed up with post launch audits and ongoing support.
A Closer Look
BigCommerce Customizations & Enhancements
Some highlights of the unique solutions implemented for NootropicsDepot.com.
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BigCommerce UX Enhancement
Custom Slide Out Menu
A custom slide-out menu provides quick access to key categories and products, allowing customers to browse the site without clutter. The intuitive design ensures smooth navigation on both desktop and mobile, making it easier for users to find exactly what they need, faster.
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BigCommerce UX Enhancement
Product Video Thumbnails
Product Video Thumbnails integrate videos into the media gallery beneath the main product photo, allowing users to view videos alongside images for a more immersive experience without leaving the product page.
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BigCommerce UX Enhancement
Add to Cart Upsell
The Add to Cart Upsell feature adds a product carousel to the "Add to Cart" popup, displaying related items that complement the customer’s selection.
Without leaving the page, customers can browse, select options, and add additional products to their cart.
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BigCommerce UX Enhancement
"Build Your Stack" Feature
Nootropics Depot enables customers to create a personalized supplement bundle tailored to their unique health goals.
Whether they’re focused on energy, focus, or overall wellness, the "Build Your Stack" tool guides them in selecting the perfect combination of products to support their journey.
BigCommerce UX Enhancement
Cart Page Upsell
Customers can view related products right before checkout with the Cart Page Upsell add-on, helping increase average order value. It’s configurable, which means merchants control when the feature appears and which additional products are suggested.
BigCommerce UX Enhancement
Countdown to Same-Day Shipping
The "Countdown to Same-Day Shipping" feature adds a live timer on product pages, showing customers how long they have to place an order to qualify for same-day shipping. This real-time countdown creates a sense of urgency and encourages quicker purchasing decisions.
BigCommerce UX Enhancements
Countdown to Free Shipping
The "Countdown to Free Shipping" banner shows customers exactly how much more they need to spend to qualify for free shipping, encouraging them to add more items to their cart.
This subtle, non-intrusive banner stays visible at the top of the page as customers navigate the site, enhancing the shopping experience without disrupting it.
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BigCommerce UX Enhancements
Checkout Customizations
Powered by the Customer Group Payment module of the Ebizio Checkout app, the checkout page dynamically shows or hides payment methods based on the customer’s country.
This feature can allow certain customers access to one or multiple payment methods, and/or select payment terms.
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Notable Apps, Integrations, and Partners
Apps and integrations for Nootropics Depot's new site build included:
- Help Scout for customer question support
- User Way for web accessibility
"Without great partners like IntuitSolutions, BigCommerce would not be where it is today."
Dan Fertig - BigCommerce VP of Partnerships
BigCommerce Case Study
The Results: Streamlined Performance and Enhanced UX on BigCommerce
The comprehensive redesign of Nootropics Depot’s website led to major improvements in both performance and user engagement. By streamlining functionality, enhancing mobile responsiveness, and optimizing page load times, we built a faster, more scalable ecommerce platform to help their global customer base elevate their health and wellness.
Ready to Elevate Your BigCommerce Store? Contact Us Today!
Whether you're looking to redesign your BigCommerce store or considering a switch to BigCommerce, our team of experienced Elite BigCommerce experts is here to help.
Contact us today for a complimentary consultation, and let’s discuss how we can help you reach your ecommerce goals.