Online shoppers are inundated with more information and options than ever before. For e-commerce sellers, this means a more significant challenge in getting your products to stand out. But advertising across channels can quickly become impossible to manage manually, especially for sellers with vast product catalogs. One potential solution? Introducing product feed management into your digital marketing strategy.
BigCommerce has recently acquired Feedonomics, a leading product feed management platform helping merchants send better product data to additional selling channels – from marketplaces like Amazon to social platforms like TikTok – increasing data quality, traffic, and conversions.
Read on to see how Feedonomics can help BigCommerce merchants optimize their product listings across channels to deliver a seamless shopping experience for customers, reaching them when and wherever they shop.
What is Product Feed Management?
To effectively reach customers when and where they’re shopping, merchants must optimize their product data feed across channels and align their marketing strategy with how users search for those products. Product feed management consists of moving and formatting product data from one source to a new location.
Every advertising channel has specific data requirements and best practices that affect listings performance, so each export channel requires a separate feed. Errors in product data or listings that aren’t optimized can negatively impact conversion rates and whether customers can see your products.
BigCommerce and Feedonomics: A Powerful Partnership to Enhance Online Selling
BigCommerce, the leading open SaaS platform on the market, acquired Feedonomics in 2021 to create a more holistic selling experience for online merchants, helping them expand their business reach with powerful tools to drive more sales across channels.
As a leading data feed management platform, Feedonomics automates and optimizes product catalogs across today’s top selling channels, including Google, Facebook, Instagram, Tiktok, Pinterest, Snap, Amazon, eBay, Walmart, Target, and others.
“This acquisition reflects our strong belief that Feedonomics offers the world’s best product feed optimization and syndication solution for merchants looking to optimize their advertising and selling via search engines, ad networks, social media sites and marketplaces.”
– Brent Bellm, CEO at BigCommerce
How Does Feedonomics Help E-Commerce Merchants Sell More?
Feedonomics streamlines the listing process and optimizes product data for better performance by:
- Analyzing and cleaning product titles, descriptions, and other product listing components to improve consistency and conversion.
- Enhancing product categorization to facilitate product discovery.
- Improving product attribute fill rate to create better quality product listings.
This helps merchants to:
- Save time with unified feed and order management.
- Reduce listing errors with data governance.
- Boost discoverability with feed optimization and syndication customized for each channel.
- Increase revenue and grow your global footprint by listing on more channels.
Is Feedonomics a Good Fit for My Online Business?
Feedonomics is suitable for Midmarket and Enterprise prospects and customers who are currently leveraging multiple sales channels or exploring how to start. Ideal merchants are looking to grow sales by making their products visible/discoverable and/or buyable to consumers on third party advertising, search, social and marketplace channels.
To find out if your e-commerce business is a good fit for Feedonomics, contact our team to learn more.
Takeaways for BigCommerce Sellers
Feedonomics is a game-changing platform that helps BigCommerce merchants improve, aggregate, and optimize their product listings across various online channels to reach more customers and close more sales. Whether your goal is to explore new selling channels, improve current product listings, or boost product discoverability, BigCommerce sellers can achieve powerful results with product feed management from Feedonomics.
Interested in learning more about Feedonomics technology or how your online business can benefit? Contact our BigCommerce experts, or give us a call at 866-901-4650 today.
