Action Industries

Helping dealers and distributors of all sizes get the garage door parts they need in-hand and on-time.

Visit the Site
open laptop on modern silver-white background sitting on table - open to Action-Ind.com
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Health & Beauty

We were asked by Pure Pro to migrate their existing BigCommerce store from the antiquated Blueprint framework to the new Stencil framework. Working closely with the Pure Pro team, IntuitSolutions designed, developed and launched a custom BigCommerce Stencil theme on PurePro.com. We then implemented custom add-ons to enhance the UX.

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Migration to BigCommerce

The Design

A fully responsive design on BigCommerce while staying true to the company’s established brand.

Homepage design mockup on all devices for Action-Ind.com
Homepage
Category page design mockup on all devices for Action-Ind.com
Category Page
Product page design mockup on all devices for Action-Ind.com
Product Page
Cart page design mockup on all devices for Action-Ind.com
Cart Page
Services

What We Did

General Services
  • Migration to BigCommerce 
  • Custom Theme Design
  • Custom Theme Development
  • Site Optimization & Support Services
Custom Features
  • Custom Slide Out Menu
  • CTA Enhancements
  • "Log in for Pricing" Feature
  • Product Option Tooltips
  • Frequently Bought Together
  • Add-to-Cart Upsell
  • Quick Order and Reorder
Best-In-Class
  • Mobile Friendly
  • Custom UX Enhancements
  • "Base Theme"
  • ThemeBridge Staging

Their Story

Since launching in-house manufacturing operations in 2012, Action Industries has carved out a leading position in the garage door supply sector. The company serves a diverse B2B clientele, from small enterprises to major distributors, helping them save big with manufacturer-direct pricing.

With an extensive selection of premium products backed by industry expertise, Action Industries aims to satisfy customers from the point of purchase to post-sale support. The company's dedication is further exemplified by its robust online resources, designed to assist customers in finding, purchasing, and installing the perfect product with ease.

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People working in in-house manufacturing facility at Action Industries
Man sitting with legs crossed browsing Action-Ind.com on tablet while holding stylus

The Challenge

As Action Industries sought to enhance their customer experience and optimize operational efficiency, they realized the need for an ecommerce solution to better support their evolving business. While their prior platform once served their needs, the company aspired to leverage more advanced customization and scalability features to keep pace with the rapidly changing digital marketplace.

With an increasing customer base and expanding product catalog, Action Industries embarked on a search for a modern ecommerce platform capable of accommodating its dynamic needs and ambitious growth plans. They turned to the ecommerce migration experts at IntuitSolutions to move their online store to a more robust solution – BigCommerce.

The Solution

The best ecommerce platforms for selling B2B ensure your site not only meets today’s challenges, but accommodates new requirements as technology evolves and business needs change. With this in mind, Action Industries chose to move to BigCommerce to give their business a solid foundation for growth, scalability, and innovation.

Our BigCommerce migration experts developed a custom solution for Action Industries, which included: 

  • Custom design and responsive development on the latest BigCommerce Cornerstone-based theme
  • Consulting on data management and redirects to preserve SEO value
  • Database migration and integration with SAP ERP and Jasper PIM systems
  • Middleware enhancements to support B2B functionality
  • API and third-party module/apps integration
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Woman using laptop on white table browsing categories on Action-Ind.com
Replatform to BigCommerce

The Process

Design
& Data Migration

A creative process to produce a design tailored to the Action Industries brand. Cleaning and optimizing data for an effective migration.

Development
& Integration

Best-in-class custom BigCommerce theme development, custom systems integrations, and third-party app integrations.

Testing
& Collaboration

Rigorous browser and device testing. A collaboration with trusted partners to deliver a full enterprise solution.

Launch
& Support

A coordinated launch to complete the migration process, followed up with post launch audits and ongoing support.

A Closer Look

Site Customizations & Enhancements

Some highlights of the unique solutions we implemented for their new BigCommerce store.

Custom Slide-Out Menu

A modern, space-saving slide-out menu enhances the browsing experience by neatly organizing product categories in a compact design, allowing users to quickly locate their desired items.

Slide out Menu for BigCommerce - Mockup on Laptop for Action-Ind.com
Image-focused CTAs on the homepage for Action-Ind.com

Image-Driven CTA Enhancments

The new site build introduced more intuitive, image-focused Calls-to-Action (CTA), using compelling visuals to capture attention and effectively direct users to the next step in the purchase process.

"Log in for Pricing" Feature

The "Log in for Pricing" feature is a common way B2B ecommerce merchants restrict pricing visibility to registered users. This creates an exclusive environment that encourages account sign-ups and reserves detailed pricing for high-intent visitors.

"Log in for pricing" feature on product page for Action-Ind.com
Add-to-Cart Upsell Feature for Action-Ind.com

Add-to-Cart Upsell

One of our most popular add-ons, the Add-to-Cart Upsell feature showcases related products in a non-intrusive carousel within a popup modal. Customers can effortlessly select options, add items, navigate to the checkout, or continue shopping.

Product Option Tooltip

Action Industries elevates the online shopping experience with hover-activated Product Option Tooltips on the Product Page, providing essential shipping cost information in an space-efficient, interactive format. 

Product Option Tooltip on product page showing additional shipping information
Reorder functionality for Action-Ind.com

Reorder Functionality

For returning customers, Action Industries introduces a convenient "Reorder" feature, accessible upon login. This allows registered users to effortlessly repurchase their past items, simplifying the process of maintaining a consistent supply of essential products.

Quick Order Page

Designed to expedite the ordering process, the Quick Order functionality enables users to swiftly search and order products using either the product name or SKU, complete with predictive text features.

Quick Order Search functionality for Action Industries

Notable Apps & Integrations

We tested, adjusted, and updated several third party integrations with the following providers:

  • Integration with ERP Solution, SAP Business One
  • Integration with Product Information Management (PIM) System, Jasper
  • Marketing Integration with Klaviyo
Personal holding smartphone with product page on phone. Apps and Integrations for Action-Ind.com

Without great partners like IntuitSolutions, BigCommerce would not be where it is today.

Dan Fertig - BigCommerce VP of Partnerships

Launch

The Results

The Action Industries team dedicates itself to exceeding the expectations of their B2B customers, offering a comprehensive selection of high-quality products, outstanding customer service, and commitment to continuous enhancement. The move to BigCommerce has laid a solid foundation for better performance and ecommerce growth, positioning Action Industries as a pioneering force leading through change in the industrial sector.

Are you in the market for a brand new BigCommerce store design, looking to migrate from another platform, or need to refresh your current site? We’re an Elite BigCommerce Partner ready to help you take your online store to the next level of growth.

Call Us: 866 590 4650
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More Recent Work

We work on BigCommerce all day, everyday. Explore our other projects.

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