Oklahoma Embroidery Supply & Design (OESD.com) is an industry leader in the world of embroidery, offering a wide range of high-quality designs and products to a community of passionate creators. As the brand’s quilting-related offerings expanded, the value of creating a tailored shopping experience for quilters emerged. Enter the launch of Quilting.OESD.com: a dedicated storefront that provides a distinct shopping experience for quilting enthusiasts while staying true to the OESD brand.
See how OESD partnered with our team to launch a multi-storefront experience on BigCommerce, tailored to meet the growing needs of their creative community.
The Challenge: Separate Frontend Experiences, One Unified Backend
OESD faced a common challenge among many growing ecommerce brands: how to provide a personalized user experience for different customer segments (in their case, embroiderers and quilters) without complicating backend operations or driving up costs.
To achieve this, OESD needed a solution that would provide quilters with their own frontend experience while still leveraging a unified backend for efficient operations.
Key requirements included:
- Brand-Aligned Design: Integrating updated branding guidelines with subtle changes that distinguished the new quilting site while remaining true to OESD’s overall aesthetic.
- Distinct Shopping Carts: Ensuring each site had its own shopping cart to keep transactions separate for each storefront and business line.
- Unified Backend Management: Centralizing the management of customers, data, and inventory with one backend system to streamline processes and minimize maintenance.
Learn More About Multi-Storefront
Manage multiple BigCommerce stores from a single dashboard.
The Solution: BigCommerce Multi-Storefront Design and Development
To address these requirements, our team implemented BigCommerce Multi-Storefront functionality, enabling their business to create a unique, tailored experience for quilters at Quilting.OESD.com while preserving the familiar look of OESD.com.
By leveraging one centralized backend, OESD could streamline inventory management, customer data, and system integrations, significantly reducing operational complexity and costs. The unified structure also provided the agility to scale seamlessly, whether launching more new storefronts or expanding into different markets.
Key highlights include:
- Seamless Multi-Site Navigation: With a single click, visitors can switch between sites, ensuring an intuitive and fluid browsing experience that keeps customers engaged.
- Simplified Management: A centralized backend system handles inventory updates, customer data, and integrations for both storefronts, reducing the need for multiple administrative tools.
- Custom Functionality: Existing features like ProjectHub, the MyDesign App, and Klevu search were updated and optimized specifically for the Quilting.OESD.com experience, ensuring a user-friendly and tailored shopping journey for quilters.
The Results: A Multi-Storefront Ecommerce Solution Designed for Growth
Implementation of BigCommerce Multi-Storefront functionality has empowered OESD to deliver personalized shopping experiences for both quilters and embroiderers while maintaining operational simplicity. Customers benefit from intuitive navigation and tailored storefronts, while OESD enjoys streamlined inventory management, reduced complexity, and a scalable system ready to support future growth.
Is BigCommerce Multi-Storefront Right for Your Ecommerce Business?
BigCommerce Multi-Storefront isn’t just a solution for brands like OESD; it could be a game-changer for your online business, too. Read our BigCommerce Multi-Storefront Overview post to learn more about whether it’s the right fit for your business.
If you’re ready to explore the possibilities, our BigCommerce experts are here to help. Contact us here or call us at 866-901-4650 to get started today.
Learn More About Multi-Storefront
Manage multiple BigCommerce stores from a single dashboard.
