Modern BigCommerce Design & Development for a Timeless Sporting Goods Brand

SportsWorldChicago.com: The ultimate destination for Chicago sports enthusiasts, offering exclusive merchandise and memorabilia to celebrate every fan's passion.

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Desktop screen on desk showing SportsWorldChicago.com BigCommerce Design BigCommerce Development
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Health & Beauty

We were asked by Pure Pro to migrate their existing BigCommerce store from the antiquated Blueprint framework to the new Stencil framework. Working closely with the Pure Pro team, IntuitSolutions designed, developed and launched a custom BigCommerce Stencil theme on PurePro.com. We then implemented custom add-ons to enhance the UX.

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Tailored Ecommerce Solution

Custom BigCommerce Redesign

A fully responsive BigCommerce design that embodies the brand’s rich connection to Chicago sports and passionate fan base.

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Homepage
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Category Page
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Product Page
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Cart Page
ELite BigCommerce Services

What We Did

General Services
  • Custom BigCommerce Design
  • Custom BigCommerce Development
  • Site Optimization and Support
Custom Features
  • UX Enhancements
  • Product Page Improvements
  • Improved Page Speed & Performance
Best-In-Class
  • Mobile-Responsive
  • Cornerstone "Base Theme"
  • ThemeBridge Staging

Their Story: Sports World Chicago

Located directly across from Wrigley Field at the iconic intersection of Clark and Addison Streets, Sports World Chicago has become a go-to destination for locals and visitors alike. Whether you’re a lifelong Chicago sports fan or visiting the Windy City for the first time, the shop offers a diverse selection of officially licensed merchandise that goes beyond the typical souvenir shop.

Over the years, the company expanded its operations to cater to fans of Chicago sports teams worldwide through their online store. Recognizing the need to modernize their digital presence and create a seamless shopping experience, they partnered with IntuitSolutions to redesign their site on the BigCommerce platform.

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Sports World Chicago In-Store Merchandise - Sports Jerseys hanging on racks
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The Challenge: Combining Modern Ecommerce Features with Timeless Appeal

Sports World Chicago’s previous website, while functional, relied on an outdated BigCommerce theme that lacked the capabilities of newer technology. The goal wasn’t to reinvent their digital presence but to refine it—bringing the site up to modern standards for sports ecommerce while staying true to their iconic identity.

At the same time, it was essential to preserve the visual and emotional connection to their brand's roots, ensuring that loyal customers would still feel the same sense of familiarity and pride. This delicate balance of innovation and tradition defined the BigCommerce redesign project.

The Solution: Modern Development on the Latest BigCommerce Cornerstone Theme

Sports World Chicago’s new BigCommerce design focused on enhancing their ecommerce foundation without altering the familiar look and feel that loyal customers recognize. Key updates included:

  • Modern BigCommerce Theme: Implemented the latest BigCommerce Stencil theme to improve performance and leverage sought-after ecommerce features.
  • Refreshed Visual Design: Made subtle updates to modernize the site’s aesthetics while preserving the brand’s identity.
  • Improved Site Performance: Optimized load times to ensure fast and reliable access for all users.
Open laptop on modern gray background showing SportsWorldChicago.com Product page
BigCommerce Redesign

The Process

Discovery & Design

A collaborative process to create a design that reflects their brand and caters to new and existing users.

Development

Best-in-class custom BigCommerce theme development, tailored features, and integrations.

Testing

Rigorous testing across devices and browsers to ensure a consistent, reliable UX.

Launch & Support

A smooth launch process followed by ongoing support to monitor and enhance performance.

A Closer Look

BigCommerce Customizations & Enhancements

Some highlights of the unique solutions we implemented for their new BigCommerce store.

Tablet showing homepage CTAs for SportsWorldChicago.com

Visual Category CTAs on Homepage

Strategically placed calls-to-action (CTAs) on the homepage guide customers to popular items, promotions, and favorite player categories, helping visitors quickly navigate to the products they care about most.

Enhanced Product Page Design

The product pages were thoughtfully redesigned to deliver a polished and engaging shopping experience. By featuring high-quality product images and a refined layout, the pages now emphasize visual appeal and usability while encouraging quick decision-making.

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Tablet against white background showing live Wrigley Field Camera on SportsWorldChicago.com

Wrigley Field Live Cam

Highlighting the store’s unique connection to Wrigley Field, users can see a live webcam feed directly within Sports World Chicago's site. This feature offers customers a real-time view of the iconic stadium, reinforcing the brand’s authenticity and Chicago roots.

BigCommerce Support and Optimization

As a longtime partner with IntuitSolutions, Sports World Chicago benefits from ongoing BigCommerce support and optimization services to keep their website running smoothly. Regular performance audits, updates, and enhancements ensure the site remains fast, secure, and aligned with the latest ecommerce trends for sporting goods websites.

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Without great partners like IntuitSolutions, BigCommerce would not be where it is today.

Dan Fertig - BigCommerce VP of Partnerships

Launch Results

The Results: A Winning Redesign for a Beloved Sporting Goods Retailer

The BigCommerce redesign for SportsWorldChicago.com seamlessly bridges the gap between tradition and innovation, creating an engaging platform for selling sporting goods online.

With a modern, dynamic website that blends their established brand with advanced functionality, Sports World Chicago now has a robust ecommerce platform supporting stronger customer loyalty, engagement, and sales.

Ready to Launch, Redesign, or Migrate to BigCommerce?

Are you looking to start or redesign your online store? Considering migrating to BigCommerce? Our experienced team of Elite BigCommerce experts is here to help your business succeed online. Send us a message or give us a call at 866-901-4650 for a free consultation to discuss your project.

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