BigCommerce Conversion Rate Optimization
Most ecommerce stores share a common challenge: turning visitors into paying customers. While driving traffic is crucial, it’s only half the equation. The other half? Ensuring those visitors follow through with a purchase. That’s where we come in.
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Why Conversion Rate Optimization (CRO) is Essential for Your BigCommerce Store
CRO focuses on improving your website’s performance by encouraging visitors to take specific actions, like making a purchase, signing up for your email list, or another relevant events defined by your business. Typical ecommerce conversion actions include:
- Completing a purchase
- Adding products to the cart
- Saving items to a wish list
- Signing up for email newsletters
- Sharing products on social media
- Completing a contact form
- Engaging with promotional offers
With rising competition and ad costs, CRO has become one of the most impactful ways to sustainably grow your online revenue. By identifying and removing roadblocks in the customer journey—such as confusing navigation or checkout friction—you create a buying experience that drives more conversions.
CRO Metrics: Measuring Success in Ecommerce
Several metrics are essential for evaluating website performance and identifying opportunities to improve the customer journey. Tracking these metrics empowers businesses to make smarter decisions and fine-tune their BigCommerce store to boost conversions. Key CRO metrics include:
- Bounce Rate: The percentage of visitors who leave your website after viewing only one page.
- Click-Through Rate (CTR): How many users clicked on a link, ad, or call-to-action (CTA) compared to the total who viewed it.
- Average Order Value (AOV): The average dollar amount spent per order on your site.
- Cart Abandonment Rate: The percentage of visitors who add items to their cart but leave without completing the purchase.
- Pages Per Visit: Tracks how many pages a visitor views in a single session visiting your website.
- Exit Rate: The percentage of visitors who exit your site from a specific page after viewing multiple pages.
Trusted BigCommerce CRO Agency
A beautiful website is only half the story; real success comes from how well it converts. Partner with IntuitSolutions' ecommerce CRO experts to optimize your BigCommerce store. Our strategies are built on customer insights, intuitive design, and measurable results.
Common Ecommerce CRO Roadblocks
While every online store is unique, certain challenges tend to crop up repeatedly, creating friction for customers and preventing conversions. Here are some of the most significant barriers we’ve observed on BigCommerce sites—and how they can be addressed:
- Confusing Navigation: Complex menus, unclear categories, or inconsistent filtering options force visitors to hunt for products, often resulting in frustration.
- Unclear Product Information: When product descriptions are vague, incomplete, or technical specs are missing, customers hesitate to buy.
- Checkout Roadblocks: A cumbersome checkout process—too many steps, unexpected fess, or required account creation—can quickly drive customers away.
- Mobile Experience Gaps: Beyond responsive design, mobile optimization means fast load times, thumb-friendly navigation, and streamlined forms for smaller screens.
- Lack of Trust Signals: Missing customer reviews, inadequate security badges, or unclear return policies can make customers second-guess their decision to buy.
BigCommerce Conversion Rate
Optimization Services
CRO isn’t just about tweaking your site—it’s about understanding your customers and designing an experience that makes it easy for them to take action. Here’s how we approach Conversion Rate Optimization for BigCommerce:
A/B Testing
We develop strategic experiments to identify the CTAs and design elements that resonate most with your audience and lead to higher conversions.
Heatmap & Analytics
Using Heatmap tools allows us to find key areas on your site where users are spending time or falling off, helping us recommend changes that will improve site engagement.
Mobile Optimization
We optimize store elements for mobile users, ensuring responsive design, quick load times, and streamlined navigation on smaller devices and screens.
Checkout Enhancements
We’ll reduce friction points that lead to cart abandonment by streamlining steps, improving payment options, and simplifying forms.
UI/UX Design Improvements
Our team analyzes your design and layout for optimal usability and user experience, encouraging visitors to stay longer and explore more.
Custom CRO Integrations
We’ll implement features like product recommendations, upselling tools, and more to help increase customer engagement and boost AOV.
BigCommerce Conversion Rate
Optimization Process
We believe successful CRO is built on a foundation of collaboration, testing, and continuous improvement. Here’s the process we follow to drive measurable growth for your BigCommerce store:
Analysis
We dive deep into your site’s analytics, user behavior, and customer feedback to pinpoint the barriers impacting conversions and uncover actionable opportunities for growth.
Testing
Through A/B and multivariate testing, we introduce strategic changes to key elements of your site, measuring their impact to determine what resonates most with your audience.
Implementation
Once we identify what works, we implement these solutions seamlessly across your BigCommerce store, enhancing user experience and maximizing conversion potential.
Refinement
CRO doesn’t stop with implementation. We monitor your site’s performance, adapt strategies to changing customer behavior, and ensure sustained improvements over time.
What our clients have to say
Professional and Reliable
We hired IntuitSolutions to build our customized BigCommerce store from the ground up. We had no previous design, no experience with BigCommerce, and really no experience with a storefront. We had been selling through the online marketplaces for years and decided it was time to start promoting our brand and driving traffic to our own site… Intuit laid out a full project timeline and worked with us to iron out these details. They were patient and extremely thorough in explaining even the most basic fundamentals of putting the storefront together.
Such a talented bunch of people!
I needed some bespoke work done on our BigCommerce site, and was looking around when Intuit Solutions kept coming up as a knowledgeable company. I dipped my toe in the water with them, and was blown away by their helpfulness and their in-depth expertise. Where I may fear to tinker with the details of our site, this lot will have the bonnet (hood) up and be deep-diving into code in order to optimise everything. Make no mistake, Intuit Solutions know what they’re doing, so you can take comfort in your site being in safe hands.
Excellent Partners!
We recently moved our website to the Big Commerce Stencil platform. Our site required some fairly extensive customization and Intuit was able to help us through the integration process with no problems. They were great through the whole experience. We had a very successful launch in September followed by a great Holiday sales season. I’d recommend them to anyone! A+++
With IntuitSolutions for over 10 years
They have done several development projects, SEM, SEO, and other random projects. Always a pleasure to work with, thoroughly scoped out the projects, and completed professionally.
Committed, Full Service Rockstars
I’ve been working with IntuitSolutions for nearly 3 years and only have great things to say. They’re a tight-knit group of responsive, passionate, and intelligent developers and project managers who have made my professional life just that much easier. When we need to execute quick changes or backend pivots on the fly, they’re always available and ready to take on the task…If you’re looking for a partner with true BigCommerce experts, look no further. IntuitSolutions has got you covered.
Choose a Trusted BigCommerce
CRO Agency: IntuitSolutions
Achieving your conversion goals starts with working with the right BigCommerce CRO agency. At IntuitSolutions, we don’t just deliver services—we collaborate with you as a trusted partner and an extension of your team.
Collaboration that Drives Results
We immerse ourselves in your business, working as an extension of your team to understand your goals, customer behavior, and unique challenges. Together, we craft strategies tailored to your store’s specific needs.
Full-Service CRO Support
From analyzing customer behavior to optimizing the checkout process, we manage every stage of CRO with precision. Our full-service approach means you’ll see seamless improvements across your site.
Ecommerce CRO Experts
Our team specializes exclusively in ecommerce conversion optimization. This focused approach ensures we understand the platform’s capabilities and can implement CRO strategies that deliver measurable results.
CRO Strategies for Lasting Growth
Our strategies are built for the future, evolving with your business and customer needs to ensure growth that lasts. We prioritize solutions that deliver ongoing value for your business, not just quick wins.
Build and Grow Your Business Online with IntuitSolutions
Our experts are ready to field your questions, learn more about your business, and find a solution that’s right for you. Contact us now to get started!
- 100% US-Based Team
- Certified Elite BigCommerce Partner since 2012
- We Work Exclusively on BigCommerce
- Custom BigCommerce Solutions
- Entry to Enterprise Level Services