Turn More Visitors into Buyers

BigCommerce Conversion Rate Optimization

Most ecommerce stores share a common challenge: turning visitors into paying customers. While driving traffic is crucial, it’s only half the equation. The other half? Ensuring those visitors follow through with a purchase. That’s where we come in.

BigCommerce Elite Partner      BigDev Certified Agency

Request a Quote

Start Here!

Why Conversion Rate Optimization (CRO) is Essential for Your BigCommerce Store

CRO focuses on improving your website’s performance by encouraging visitors to take specific actions, like making a purchase, signing up for your email list, or another relevant events defined by your business. Typical ecommerce conversion actions include:

  • Completing a purchase 
  • Adding products to the cart 
  • Saving items to a wish list
  • Signing up for email newsletters 
  • Sharing products on social media 
  • Completing a contact form 
  • Engaging with promotional offers 

With rising competition and ad costs, CRO has become one of the most impactful ways to sustainably grow your online revenue. By identifying and removing roadblocks in the customer journey—such as confusing navigation or checkout friction—you create a buying experience that drives more conversions.

CRO Metrics: Measuring Success in Ecommerce

Several metrics are essential for evaluating website performance and identifying opportunities to improve the customer journey. Tracking these metrics empowers businesses to make smarter decisions and fine-tune their BigCommerce store to boost conversions. Key CRO metrics include:

  • Bounce Rate: The percentage of visitors who leave your website after viewing only one page. 
  • Click-Through Rate (CTR): How many users clicked on a link, ad, or call-to-action (CTA) compared to the total who viewed it. 
  • Average Order Value (AOV): The average dollar amount spent per order on your site. 
  • Cart Abandonment Rate: The percentage of visitors who add items to their cart but leave without completing the purchase. 
  • Pages Per Visit: Tracks how many pages a visitor views in a single session visiting your website.
  • Exit Rate: The percentage of visitors who exit your site from a specific page after viewing multiple pages. 
Work with BigCommerce CRO Experts

Trusted BigCommerce CRO Agency

A beautiful website is only half the story; real success comes from how well it converts. Partner with IntuitSolutions' ecommerce CRO experts to optimize your BigCommerce store. Our strategies are built on customer insights, intuitive design, and measurable results.

Common Ecommerce CRO Roadblocks

While every online store is unique, certain challenges tend to crop up repeatedly, creating friction for customers and preventing conversions. Here are some of the most significant barriers we’ve observed on BigCommerce sites—and how they can be addressed:

  • Confusing Navigation: Complex menus, unclear categories, or inconsistent filtering options force visitors to hunt for products, often resulting in frustration.
  • Unclear Product Information: When product descriptions are vague, incomplete, or technical specs are missing, customers hesitate to buy.
  • Checkout Roadblocks: A cumbersome checkout process—too many steps, unexpected fess, or required account creation—can quickly drive customers away.
  • Mobile Experience Gaps: Beyond responsive design, mobile optimization means fast load times, thumb-friendly navigation, and streamlined forms for smaller screens.
  • Lack of Trust Signals: Missing customer reviews, inadequate security badges, or unclear return policies can make customers second-guess their decision to buy.
Conversion Rate Optimization

BigCommerce Conversion Rate
Optimization Services

CRO isn’t just about tweaking your site—it’s about understanding your customers and designing an experience that makes it easy for them to take action. Here’s how we approach Conversion Rate Optimization for BigCommerce:

A/B Testing

We develop strategic experiments to identify the CTAs and design elements that resonate most with your audience and lead to higher conversions.

Heatmap & Analytics

Using Heatmap tools allows us to find key areas on your site where users are spending time or falling off, helping us recommend changes that will improve site engagement.

Mobile Optimization

We optimize store elements for mobile users, ensuring responsive design, quick load times, and streamlined navigation on smaller devices and screens.

Checkout Enhancements

We’ll reduce friction points that lead to cart abandonment by streamlining steps, improving payment options, and simplifying forms.

UI/UX Design Improvements

Our team analyzes your design and layout for optimal usability and user experience, encouraging visitors to stay longer and explore more.

Custom CRO Integrations

We’ll implement features like product recommendations, upselling tools, and more to help increase customer engagement and boost AOV.

A Collaborative Approach

BigCommerce Conversion Rate
Optimization Process

We believe successful CRO is built on a foundation of collaboration, testing, and continuous improvement. Here’s the process we follow to drive measurable growth for your BigCommerce store:

Analysis

We dive deep into your site’s analytics, user behavior, and customer feedback to pinpoint the barriers impacting conversions and uncover actionable opportunities for growth.

Testing

Through A/B and multivariate testing, we introduce strategic changes to key elements of your site, measuring their impact to determine what resonates most with your audience.

Implementation

Once we identify what works, we implement these solutions seamlessly across your BigCommerce store, enhancing user experience and maximizing conversion potential.

Refinement

CRO doesn’t stop with implementation. We monitor your site’s performance, adapt strategies to changing customer behavior, and ensure sustained improvements over time.

Testimonials

What our clients have to say

BigCommerce CRO Experts

Choose a Trusted BigCommerce
CRO Agency: IntuitSolutions

Achieving your conversion goals starts with working with the right BigCommerce CRO agency. At IntuitSolutions, we don’t just deliver services—we collaborate with you as a trusted partner and an extension of your team.

Collaboration that Drives Results

We immerse ourselves in your business, working as an extension of your team to understand your goals, customer behavior, and unique challenges. Together, we craft strategies tailored to your store’s specific needs.

Full-Service CRO Support

From analyzing customer behavior to optimizing the checkout process, we manage every stage of CRO with precision. Our full-service approach means you’ll see seamless improvements across your site.

Ecommerce CRO Experts

Our team specializes exclusively in ecommerce conversion optimization. This focused approach ensures we understand the platform’s capabilities and can implement CRO strategies that deliver measurable results.

CRO Strategies for Lasting Growth

Our strategies are built for the future, evolving with your business and customer needs to ensure growth that lasts. We prioritize solutions that deliver ongoing value for your business, not just quick wins.

Build and Grow Your Business Online with IntuitSolutions

Our experts are ready to field your questions, learn more about your business, and find a solution that’s right for you. Contact us now to get started!

  • 100% US-Based Team
  • Certified Elite BigCommerce Partner since 2012
  • We Work Exclusively on BigCommerce
  • Custom BigCommerce Solutions
  • Entry to Enterprise Level Services
Book a Consultation

Start Here!

Olark Widget Preloader