Providing detailed and accessible product information is crucial for any ecommerce store, especially those selling complex or technical products. Customers rely on clear, organized specifications to make informed decisions—a need that is amplified in B2B ecommerce, where businesses demand precise product data to guide bulk orders and long-term investments.
To meet this demand, our BigCommerce development team delivered a custom solution for one of our clients—automatic creation of branded sales spec sheets. The customization eliminated a time-consuming manual process and also ensured that customers had immediate access to accurate, up-to-date product information, improving both operational efficiency and the overall buying experience.
The Challenge: Creating Sales Spec Sheets at Scale for B2B Ecommerce
A leading B2B industrial supply company needed a detailed technical sales sheet for each product in their growing BigCommerce store to effectively support the shopper journey.
However, their current process was entirely manual, with the team responsible for assembling product data into branded PDFs—a time-consuming and resource-draining task. This became increasingly unsustainable as their product catalog expanded, straining internal resources and hindering their ability to scale.
To overcome this challenge, our BigCommerce developers created a custom solution that would significantly reduce the manual process while preserving the quality of the supporting sales materials.
The Solution: A Custom PDF Generator That Dynamically Pulls Product Information
Understanding our client’s challenge, our BigCommerce developers created a custom feature to simplify how sales spec sheets are generated. The functionality seamlessly integrates with the client’s online store, pulling critical product data directly from their product pages and formatting it into a professional, branded PDF.
Key features of the custom solution include:
- Dynamic Data Integration: Automatically pulls product details directly from the product page to generate the sales sheet.
- Branded, Consistent Design: Ensures each tech sheet adheres to the company’s branding for a professional and cohesive look.
- Space-Saving Solution: PDF is downloaded locally on the shopper’s computer, eliminating the need to use the merchant’s server space.
The Results: Streamlined Operations and Enhanced User Experience
This BigCommerce customization has transformed the way our client manages and delivers technical product information. By eliminating the manual process, their team can now efficiently scale product offerings while ensuring the quality and accuracy of its sales documentation critical to the buying process.
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