Running an ecommerce store means frequent updates—whether it’s promotions, seasonal changes, product highlights, or custom content. But making these updates shouldn’t require a developer every time.
While BigCommerce Page Builder offers a simple way to edit page content, its built-in widgets have limitations. That’s where custom BigCommerce widgets can offer a more flexible, scalable way for merchants to update their storefronts without touching code.
What are BigCommerce Custom Widgets?
Custom widgets are versatile, modular content blocks that can be placed within your BigCommerce store with drag-and-drop functionality.
Custom widgets leverage the BigCommerce Widgets API, which allows developers to create units of content and programmatically place them on specific pages of a BigCommerce storefront.
How Custom BigCommerce Widgets Benefit Your Store:
- Real-time content updates – Modify promotions, banners, and messaging without touching code
- Flexible placement – Add custom widgets to most pages on your site, including the homepage, products, categories, and other custom pages
- Seamless, storewide changes – Update content in one place, and apply it automatically across multiple pages.
With custom widgets, merchants gain the ability to make faster content updates across their storefront without the complexity of direct theme file modifications.
Flexible BigCommerce Customization
Whether you need custom widgets, theme enhancements, or advanced functionality, our expert BigCommerce developers create solutions that put you in control of your storefront.
Common Applications for Custom BigCommerce Widgets
Whether you’re looking to add engaging call-to-action sections, targeted category messaging, or unique content elements, widgets can help streamline site updates and make managing your store more efficient.
Here are some of the most common ways BigCommerce merchants use widgets to enhance their storefronts:
- Category, Brand, or Product-Specific Callouts: Highlighting promotions, discounts, or special offers for specific categories, brands, or products is an effective way to drive conversions. With a custom callout widget, you can display promotional messages tailored to different sections of your store without modifying theme files.
Example: A fashion retailer can create a custom widget that automatically displays a “30% Off Summer Collection” banner on all relevant product and category pages. - Interactive Call-to-Action Sections: Want to highlight free shipping, special offers, or customer reviews? Custom widgets can add clickable, engaging content across your store—helping boost conversions without requiring hardcoded changes.
Example: A subscription box service can add a “Why Subscribe?” widget to its product pages, featuring a rotating testimonial slider, trust badges, and a call-to-action button linking to the subscription sign-up page. - Custom FAQ Section: Keeping your store’s FAQ section up to date is essential for providing clear, accurate information to customers—whether it’s about shipping policies, return procedures, product care, or warranties. A custom FAQ widget allows you to easily add, remove, or update questions and answers without editing theme files or manually adjusting multiple pages.
Example: A home improvement retailer can implement a custom FAQ widget that organizes common customer questions. If a policy changes or a new question needs to be added, the update is made in one place and applies instantly across the site—ensuring customers always have access to the latest information.
Why Custom BigCommerce Widgets Can be a Smarter Alternative to Hardcoded Edits
Many BigCommerce merchants struggle with making routine updates because they rely on hardcoded edits in their theme files, which can be:
- Time-consuming: Even small updates can require developer intervention.
- Costly: The costs of hiring a developer for routine changes can quickly add up over time.
- Risky: Manually editing theme files can lead to errors, broken layouts, or compatibility issues.
Custom widgets reduce these challenges by offering a more efficient, scalable way to manage content updates across your store. With custom BigCommerce widgets, you can:
- Update content effortlessly: Make changes anytime, without waiting for a developer.
- Save time and reduce costs: No need to edit theme files or risk breaking site functionality.
- Maintain consistency across pages: Make a single update to a widget and apply it globablly across multiple pages.
Get a Custom BigCommerce Solution for Easier Content Management
Custom widgets provide a powerful, minimal-code solution that allows you to update content, enhance user experience, and maintain a dynamic online store.
Our BigCommerce developers specialize in building custom widgets that empower merchants to make updates effortlessly—without modifying theme files or relying on a developer for every minor change.
Whether you need dynamic product displays, interactive call-to-action sections, or category-specific promotions, we’ll develop a solution that simplifies your store management and gives you more control over your content.
Contact our team today to get started.
Flexible BigCommerce Customization
Whether you need custom widgets, theme enhancements, or advanced functionality, our expert BigCommerce developers create solutions that put you in control of your storefront.
