You’ve built a thriving Direct-to-Consumer business. Your website is polished. Your brand resonates. Your customers keep coming back.
But here’s the truth: if you’re not also selling B2B, you might be leaving sales on the table.
At IntuitSolutions, we help online merchants make the leap from D2C to B2B—without starting over. Whether you’re getting frequent inquiries from retailers, want to support high-volume buyers, or you’re just looking for new growth opportunities, expanding into wholesale and B2B ecommerce can be the next smart move.
Let’s break down why now is the time, and how we can help.
Why Add B2B Capabilities to Your Existing D2C Site?
- You’re Already Halfway There: If you have a successful D2C store, you’ve already done the hard part: building an ecommerce brand, driving traffic, and developing operational infrastructure. Adding B2B is about leveraging what’s working—not reinventing the wheel.
- New Markets, New Margins: Selling B2B opens the door to retailers, resellers, and volume buyers. These customers think differently, buy in bulk, and often reorder regularly. It’s a whole new revenue stream built on long-term relationships.
- B2B Buyers Are Already Looking Online: B2B buyers are digital-first. They expect the same seamless experience they get as consumers only tailored to their business needs. A modern B2B ecommerce platform makes that possible.
Build the B2B Features that Convert
Selling B2B is easier than you think. From custom pricing to advanced shipping rules, see how we can help.
What Makes a Great B2B Ecommerce Platform and Experience?
Serving business buyers means offering the tools and features that support the way they shop—often in higher volumes, and with different expectations around pricing, payments, and shipping.
Here are some of the core features that define a strong B2B ecommerce solution:
- Display tiered or customer-specific pricing
- Require minimum order quantities or sell by the case
- Support purchase orders and Net Terms
- Offer account-based access and permissions
- Streamline repeat purchases with reorder tools
- Provide flexible shipping and freight options
B2B Ecommerce Platform and Solutions, Built for BigCommerce and Shopify
Whether you’re on BigCommerce or Shopify, our team helps you expand into wholesale with features that are purpose-built for growth, flexibility, and ease of use. Common B2B functionality includes:
- Custom Pricing & Catalogs: Set customer-specific pricing, product visibility, MAP pricing, and discounts based on customer groups or buying behavior.
- Account Management Tools: Allow for multi-user accounts, purchasing permissions, and company-based ordering workflows.
- Flexible Payment Options: Accept purchase orders, Net Terms, and show/hide certain payment methods for B2B buyers.
- Advanced Shipping Rules: Offer shipping methods based on product types, order size, or customer type—ideal for freight and mixed-cart scenarios.
- Tax Exemption & Compliance: Streamline tax-exempt checkout flows, document uploads, and resale certificate management.
- Reordering & Quick Order Forms: Make it easy for repeat buyers to reorder in seconds, browse by SKU, or upload bulk orders.
- ERP & System Integrations: Get a custom integration that connects your online store with your ERP, CRM, inventory tools, and accounting platforms for operational efficiency.
Explore What’s Possible for Your B2B Ecommerce Platform
Browse our full list of Add-Ons and Ebizio Checkout Modules to see what you can build.
Get Inspired from These B2B Ecommerce Case Studies
We’ve worked with merchants across industries to help them expand from D2C into thriving B2B channels—each with unique requirements and goals. Here are a few examples of how we’ve made it happen:
Action Industries: Expanding B2B Sales with Custom Functionality
After migrating to BigCommerce, Action Industries needed more than a standard ecommerce setup. We helped them implement custom pricing by customer group, advanced product filtering, and streamlined order tools—making it easier for contractors and distributors to place high-volume B2B orders with confidence.
ACP Dealer: Streamlining B2B Ordering with a Custom Quick Order App
To support their growing base of B2B buyers, ACPDealer.com needed a faster, easier way for wholesale customers to place repeat orders. We built a custom BigCommerce application that allows approved users to search by SKU, upload CSVs, and reorder in bulk with predictive search functionality.
The result? A dramatically simplified ordering process and improved customer satisfaction.
Wisemen Wholesale: Simplifying B2B Ordering with a Custom Variant Table
We helped Wisemen Wholesale streamline bulk ordering by building a custom product variant table on their BigCommerce product pages. B2B buyers can now view options like flavor and nicotine strength in one place and add multiple variants to cart quickly—improving both user experience and backend efficiency.
Next Steps: Expanding Your Site for B2B
The opportunity to grow your ecommerce business doesn’t stop with D2C. Serving B2B customers can open new markets, increase order volume, and strengthen customer relationships—without losing what’s already working.
At IntuitSolutions, we help D2C merchants transition into B2B with the right tools, integrations, and experience to do it right.
Contact our team today or explore our B2B Ecommerce Platform Solutions.
Build the B2B Features that Convert
Selling B2B is easier than you think. From custom pricing to advanced shipping rules, see how we can help.
