From music to digital art, selling digital products online has exploded in popularity over the past few years. Merchants selling digital products on BigCommerce face a unique challenge with no native solution—how to offer customers the convenience of purchasing entire collections at once while granting instant access to every individual product within that collection.
When built-in functionalities for BigCommerce fall short, the need for a specialized BigCommerce development agency becomes crucial. In this article, we explore an innovative custom application for BigCommerce that simplifies offering digital product collection purchases into a single download.
The Challenge: Support for Multi-Product Digital Downloads
There is no native functionality on BigCommerce that enables merchants to sell entire categories or collections of digital products as a single purchase. This limitation poses significant hurdles for sellers looking to offer digital product bundles to their customers. These challenges include:
- Complex Bundle Creation: Merchants grapple with the intricacies of creating and managing digital collection bundles, often requiring manual effort.
- Sales Scalability: Expanding digital collection offerings comes with challenges in scaling sales processes, leading to potential bottlenecks in handling increasing customer demand.
- Limited Upselling Opportunities: The absence of a streamlined solution limits opportunities for upselling and cross-selling digital collections, potentially leaving sales on the table.
- Resource-Intensive Customer Support: Addressing customer inquiries and issues related to manual download processes can be resource-intensive, diverting time and attention from core business activities.
- Competitive Disadvantage: Merchants without a robust solution for digital collection sales may face a competitive disadvantage in an evolving digital market, potentially losing market share to more agile competitors.
The Solution: A Custom Application for Selling Product Collections
Oklahoma Embroidery Supply and Design (OESD) is a leading online retailer offering a vast array of embroidery designs, supplies, and accessories to crafters of all skill levels. One of OESD’s standout offerings is the “SPREE Club,” a monthly subscription where customers can pay a monthly fee and receive a bundle of design downloads each month.
Rather than create and manage collections as individual products, the merchant needed a way to mark existing products as being part of a larger collection, and to allow customers access to each of the related downloads. To make this possible, our team created a custom application to extend the functionality of the BigCommerce platform in order to manage sub-products within a parent collection item.
Here’s how it works:
- Our team created a custom product detail template that allows merchants to make a list of products
- The functionality displays the “collection” view of products to the customer
- Customers can make a single purchase and gain immediate access to all the products within that collection
- Downloads are displayed alongside the “My Designs Downloads” pages in a user’s account.
- We use the SKU data against our existing database information to provide download links, images, etc.
A Streamlined Solution Merchants Selling Digital Collections as a Single Products on BigCommerce
The custom functionality can benefit virtually any merchant selling digital product bundles. Some common examples include:
- Art merchants selling collections of digital art
- Music vendors offering bundled album packages or curated playlists
- Ebook retailers offering collections of books by genre, author, or theme
- Educational platforms selling course-specific resources
- Vendors of digital comic books, magazine, or other entertainment literature
- Scientific and Medical Journals looking to sell entire volumes or categories of publications
Choose the Trusted BigCommerce Experts for Your Custom Application for Selling Product Bundles
From art to music, e-books to education, the possibilities are endless for BigCommerce merchants selling digital goods that require accessing multiple downloads for one purchase . By partnering with BigCommerce integration experts, you can make the experience much more manageable for your business and ensure a seamless customer experience from purchase to download.
Need a custom solution for your BigCommerce store? Call us at 866-901-4650 or submit your project requirements here.
