Keep on top of Search Engine Results Pages (SERPs) by making regular updates to your e-commerce site’s content! Of course, adding and updating to your product database helps, but also keeping your home page text fresh and ever-changing tells Search Engine Crawlers that your site is active and therefore relevant! To take this a step further, integrating a Blog to your website is an incredible way to climb to the top of the SERPs for key phrases that YOU decide to target. Posting as little as once a month, or as much as you can handle could boost your store’s visibility across the web monumentally.
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