As an ecommerce business owner, you know that making the purchase process as effortless as possible for shoppers is vital to increasing sales and growing your business.
From UX overhauls to implementing subtle microinteractions on your site, modern features go a long way in making shopping hassle-free by guiding customers on their next steps after each interaction.
One solution that can significantly impact your store’s user experience is the sticky add to cart feature. Read on to learn more about the features and benefits that make this a small but mighty UX enhancement.
What is a Sticky Add to Cart Feature?
The sticky add to cart feature is a simple yet powerful functionality that keeps the “Add to Cart” button or bar visible on the screen as customers scroll through a product or category page.
This feature enables customers to add products to their cart without having to scroll back up to the top of the page, making the checkout process faster and more convenient.
Benefits of a Sticky Add to Cart Feature
A sticky add to cart feature provides several benefits for both your customers and your business, including:
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- Improved User Experience: The sticky feature keeps the add to cart button in front of shoppers regardless of where they are in your store. This eliminates the frustration of having to scroll up and down the page to add items to their cart, leading to a smoother and more convenient shopping experience.
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- Enhanced Mobile Experience: A sticky feature comes in handy for mobile users navigating an ecommerce store on a smaller screen. Shoppers can easily add products to their cart without struggling to find the add to cart button or needing to zoom in and out.
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- Increased Average Order Value: This powerful feature creates a sense of urgency that encourages customers to add more items as they browse your store, leading to higher average tickets per customer and boosting sales and revenue for your business.
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- Reduce Cart Abandonment: With the average ecommerce cart abandonment rate upwards of 70%, store owners must find creative ways to encourage shoppers to complete their purchases. With a clear call to action visible at all times, customers have an extra reminder to complete their purchase.
Is there a Native Functionality for the Sticky Add to Cart Feature for BigCommerce?
BigCommerce does not offer a native sticky add to cart functionality, but that doesn’t mean you can’t enjoy its benefits. Our team specializes in custom development for BigCommerce and can create a sticky add to cart feature tailored to your store’s needs.
By opting for a custom-developed feature, you’ll have greater control over the feature’s look and feel. You can optimize the button or bar’s color, size, and position, ensuring it fits your store’s design seamlessly.
Our team of BigCommerce Designers and Developers can help you implement the optimal design attributes for your online store for the most effective user experience.
Get a Sticky Add to Cart Button for Your BigCommerce Store
At IntuitSolutions, we’ve seen firsthand how prioritizing UX improvements can have a massive return on investment for online stores.
A sticky add to cart feature is a must-have for any online store looking to improve the shopping experience for its customers. It offers a range of benefits, from increased convenience to improved conversion rates, and can be customized to fit seamlessly into your store’s design.
Send us a message or call us at 866-901-4650 if you want to learn more about the sticky add to cart functionality or other custom solutions to improve shopper engagement.
Our BigDev Certified developers can take any idea for custom features and functionality and deliver an efficient, optimized solution on BigCommerce to help your ecommerce business engage shoppers and grow more sales.
