In a crowded ecommerce landscape, the smallest conveniences can create the biggest impact. Industry leaders like Amazon understand the importance of customer-centric features that enhance the shopping journey, such as the “Save for Later” option, which allows customers to keep desired products easily accessible for their next shopping visit.
Read on to see how to implement this simple yet powerful functionality for your BigCommerce store.
What is the “Save for Later” Feature?
With the “Save for Later” option, customers can curate their Cart contents by saving selected items for a later purchase, improving the overall experience for repeat shoppers.
By simply clicking the “Save for Later” button, items are moved to a dedicated section on the Cart page and within their account’s Wishlist.
How the "Save for Later” Cart Feature Works
This intuitive, user-friendly feature provides customers with convenient options to manage and revisit their saved items:
- Logged-in customers can click the “Save for Later” button next to items they wish to keep for later.
- Returning customers can access their saved items from their Cart page or account Wish Lists.
- Shoppers can quickly pick up where they left off and complete their transaction.
Our BigCommerce developers can customize the “Save for Later” feature to seamlessly match the look and feel of your online store, ensuring brand consistency and smooth integration.
Is "Save for Later" Right for Your Business?
While the “Save for Later” feature can be an effective tool for many online stores, it’s important to recognize that it may not be suitable for every business model. If your store offers a small, specialized catalog or focuses on driving individual, one-time sales, the benefits of “Save for Later” might be limited. In these cases, encouraging immediate purchases may be more aligned with your goals.
However, if your business sees frequent repeat visits or recurring purchases, the “Save for Later” feature can be a great addition to your BigCommerce store. This functionality is especially beneficial for stores with a broad product range and loyal customer base, as it can help encourage customer engagement and increased sales over time.
By considering how your customers interact with your products and what drives their purchasing behavior, you can determine whether “Save for Later” is the right fit for your BigCommerce store.
Implement the “Save for Later” Feature for Your BigCommerce Store
“Save for Later” functionality gives your customers the flexibility to manage their shopping journey on their terms, whether they’re browsing for inspiration or planning future purchases. While this feature may not be ideal for every business model, it can be a game-changer for stores with large catalogs or frequently returning customers.
Interested in adding “Save for Later” to your BigCommerce store? Contact us today to learn more about how we can implement this and other BigCommerce customizations that will set your store apart from the rest.
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