Magento to BigCommerce: GeoNetworking’s Path to a Better Ecommerce Platform
GeoNetworking: A trusted provider of advanced GPS and robotics solutions, meeting the precise needs of modern professionals.
We were asked by Pure Pro to migrate their existing BigCommerce store from the antiquated Blueprint framework to the new Stencil framework. Working closely with the Pure Pro team, IntuitSolutions designed, developed and launched a custom BigCommerce Stencil theme on PurePro.com. We then implemented custom add-ons to enhance the UX.
BigCommerce Migration Highlights
Comprehensive site enhancements that blend upgraded performance, visual appeal, and brand authenticity.
What We Did
- Magento to BigCommerce Migration
- Custom Theme Design
- Custom Theme Development
- Slide-Out Menu Design
- Product Detail Page Enhancements
- Improved Category Page Structure
- Mobile-Responsive
- Page Speed Improvements
- Custom UX Enhancements
- ThemeBridge Staging
Their Story: Geo Networking
Established in 2008, Geo Networking has built a strong foundation in GPS network consulting, helping clients worldwide achieve precision with positioning technology. As industries like agriculture, Geographic Information Systems (GIS), and renewable energy increasingly adopt GPS solutions, GeoNetworking has added advanced hardware to their portfolio, helping them offer both high-quality products and application expertise.
The Challenge: Site Management Issues, Resource Demands, and User Experience Limitations
Like many ecommerce businesses on Magento, Geonetworking.com struggled with the high maintenance demands and resource-heavy requirements of the platform. Routine updates and site changes were labor-intensive and costly, consuming time that could be better spent on growth initiatives. The rigid structure of their site also contributed to a less-than-optimal user experience, with navigation difficulties that made it difficult for customers to find the products they needed.
Looking for a more flexible, cost-effective, and easy-to-manage solution, Geonetworking.com worked with our BigCommerce developers to provide a better experience for their team and their customers.
The Solution: Magento to BigCommerce Migration
To streamline operations and site maintenance while improving usability, Geo Networking made the strategic choice to migrate to BigCommerce. Our team collaborated closely with them to understanding objectives and deliver meaningful results to support future business growth.
Project highlights included:
- Migration to the BigCommerce Platform: Seamlessly transitioned Geonetworking.com to the latest BigCommerce Stencil framework, utilizing IntuitSolutions’ Base Cornerstone theme.
- Preserved Brand Aesthetics: Carefully maintained the visual elements and familiar design of Geonetworking.com’s previous site, ensuring a seamless transition that kept the brand’s identity intact while implementing modern performance improvements.
- Optimized Category Structure: Reorganized product categories to create a streamlined shopping experience, using BigCommerce’s robust tools to ensure a cleaner and faster path to product discovery, enhancing customer satisfaction.
- Enhanced Site Manageability: Empowered Geonetworking.com to make updates easily and efficiently, reducing the need for extensive technical resources.
BigCommerce to Magento
Migration Process
Layout & Design
A creative process to produce a fresh, UX-friendly design serving B2B and B2C customers, tailored to the Geo Networking brand.
Development
& Integration
Best-in-class custom BigCommerce theme development and third-party app integrations.
Testing
& Collaboration
Rigorous browser and device testing. A collaboration with trusted partners to deliver a full enterprise solution.
Launch
& Support
A coordinated launch to complete the migration process, followed up with post launch audits and ongoing support.
Site Customizations & Enhancements
Some highlights of the unique solutions we implemented for their new BigCommerce store.
Enhanced Slide-Out Menu Design
Our custom-developed slide-out menu delivers both style and function, featuring a modern design that simplifies site navigation. The streamlined structure maximizes screen space and prioritizes speed, enabling shoppers to find what they need faster.
Product Detail Page Improvements
Our custom-developed feature allows Geo Networking to merge Descriptions, Reviews, and Specifications into a unified product page. By leveraging the WYSIWYG editor, their team can effortlessly manage product content, while shoppers enjoy accessing all essential product details in one place—eliminating the hassle of navigating between multiple pages.
Homepage CTA Design
Our visually enhanced and strategically organized CTAs guide visitors to essential areas of the site, creating a more inviting and intuitive browsing experience. These improvements make it effortless for customers to discover and engage with GeoNetworking’s diverse range of products and services.
Dealer Brand Highlights
We designed a dynamic homepage feature to showcase GeoNetworking’s featured brands, providing a visually appealing and organized way for customers to discover quality products from top manufacturers. With simple, flexible updates, their team can continually refresh the display to spotlight new or popular offerings.
"Without great partners like IntuitSolutions, BigCommerce would not be where it is today."
Dan Fertig - BigCommerce VP of Partnerships
The Results: A User-Centric, Scalable Online Store
With the transition to BigCommerce complete, GeoNetworking.com now operates on a powerful, easy-to-maintain platform designed for growth. The improved site layout delivers a smooth, engaging experience for customers, from product exploration to final purchase, meeting modern ecommerce expectations and paving the way for sustained success.
Is your current ecommerce platform holding your business back? As an Elite BigCommerce Partner, our expert, fully in-house team ensures a seamless transition, preserving your data and custom functionality while optimizing your site for better performance. Contact us today to learn more about our BigCommerce migration services.
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