Reining in Results: A BigCommerce
Design Built to Perform

Mary’s Tack & Feed: A trusted name in equestrian and pet supplies, built on passion, quality, and experience.

Visit the Site
Women's Riding Apparel Category Page - Mary's Tack - Open on Laptop Screen - BigCommerce Design
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Health & Beauty

We were asked by Pure Pro to migrate their existing BigCommerce store from the antiquated Blueprint framework to the new Stencil framework. Working closely with the Pure Pro team, IntuitSolutions designed, developed and launched a custom BigCommerce Stencil theme on PurePro.com. We then implemented custom add-ons to enhance the UX.

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Custom BigCommerce Design Highlights

Comprehensive site enhancements improving visual appeal and performance while staying true to the Mary’s Tack brand.

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Homepage
Responsive BigCommerce design mockup for Mary's Tack category page
Category
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Product
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Cart
BigCommerce Services

Custom BigCommerce Enhancements

General Services
  • Custom Theme Design
  • Custom Theme Development
  • V2 to V3 Migration
Custom Features
  • Slide Out Menu Design
  • Featured Products Slider
  • Custom Product Page Tabs
  • Product Preview Customization
  • Product Features by Category
  • Prop. 65 Customization
Best-In-Class
  • Mobile-Responsive
  • Page Speed Improvements
  • Custom UX Enhancements
  • Cornerstone "Base Theme"
  • Themebridge Staging

Their Story: Mary's Tack and Supply

Founded in 1963, Mary’s Tack and Feed began as a small shop in Del Mar, California, and has since grown into a 12,000-square-foot destination for equestrian and pet supplies, along with a thriving online presence. Mary’s combines top-quality products with passionate, knowledgeable service, supporting local equestrians and customers nationwide.

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BigCommerce Solutions Built on Trust and Partnership

Mary’s Tack and Feed initially engaged our team for a BigCommerce add-on, which led to successive work orders, ongoing site optimization and support, ecommerce web accessibility remediation, and ultimately, a comprehensive site redesign.

With each successive project, our team provided results-focused solutions that strengthened our relationship and demonstrated our commitment to their growth. This steady progression of impactful work earned their trust, proving our capacity as not just a service provider but a strategic partner.

The Challenge: Modernizing a BigCommerce Theme, Site Performance, and User Experience

As ecommerce standards evolved, Mary’s Tack and Feed recognized the need for a more modern, user-centric, and higher-performing online store. Their existing “bloated” codebase presented performance and usability challenges, complicating maintenance and limiting SEO potential. To achieve their goals, our team identified the following key priorities for their new BigCommerce design. 

  • BigCommerce Theme Limitations: Their site’s outdated theme limited performance and design flexibility, necessitating an update to improve aesthetics, speed, and functionality.
  • User Experience Hurdles: For their busy, on-the-go customers, it was essential to create a faster path to products with minimal clicks, optimizing the shopping journey from start to finish.
  • Performance and SEO Constraints: The legacy codebase slowed down the site, reduced SEO effectiveness, and created usability issues, calling for a comprehensive code cleanup.
  • Content Management Challenges: Their site required easily manageable design components, allowing Mary’s team to independently update content and support long-term site maintenance.
BigCommerce Design - Mary's Tack product page open on laptop sitting on white picnic table setting
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The Solution: Comprehensive BigCommerce Redesign

Guided by our client’s goals for an efficient, engaging online store, our BigCommerce developers implemented a comprehensive suite of solutions to boost performance, optimize navigation, and lay a foundation for long-term adaptability.

The BigCommerce redesign for Mary’s Tack included:

  • BigCommerce Theme Upgrade: Moving to the latest BigCommerce Stencil framework, utilizing IntuitSolutions’ Base Cornerstone theme, boosting site speed and improving overall performance.
  • Optimized Navigation and UX: Creating a faster, more direct path to products, minimizing clicks for Mary’s busy, mobile-first customers.
  • Streamlined Code: Simplifying the code structure to improve SEO, reduce load times, and enhance overall usability for developers and shoppers.
  • Enhanced Visual Calls-to-Action (CTAs): Adding strategically placed, visually distinct CTAs to drive engagement and guide customers through the shopping journey.
  • User-Friendly Design Components: Integrating pre-designed, flexible site widgets and components that empower Mary’s team to manage content independently, reducing reliance on developers.
BigCommerce Redesign

The Process

Discovery & Design

A creative and collaborative process to produce a design tailored to fit their existing company branding.

Development

Best-in-class custom BigCommerce theme development, custom systems integrations, and third-party app integrations.

Testing

Rigorous browser and device testing. A collaboration with trusted partners to deliver a full enterprise solution.

Launch & Support

A coordinated launch to complete the redesign process, followed up with post launch audits and ongoing support.

A Closer Look

BigCommerce Customizations & Enhancements

Highlighting unique solutions implemented for their new BigCommerce design.

Enhanced Slide Out Menu Design

Mary’s custom-developed slide-out menu elevates the site’s aesthetic appeal while providing an intuitive, streamlined navigation experience. This optimized design maximizes space and ensures quick load speeds, allowing users to easily browse product categories with minimal effort.

BigCommerce Slide Out Menu for Mary's Tack on Laptop screen - BigCommerce Design
Custom BigCommerce product page tabs for Mary's Tack

Custom Product Page Tabs

Custom Product Page Tabs provide a structured and intuitive way for customers to access detailed information about Mary’s products, including videos and size guides.This organized format ensures customers have all the information they need to make confident purchasing decisions.

Featured Products Slider

The Featured Products Slider enhances navigation and improves page load speed by replacing a traditional carousel with streamlined slider functionality. This design keeps popular items front and center, allowing customers to efficiently browse highlighted products without slowing down their experience.

Mary's Tack Featured Product Slider - BigCommerce User Experience
Mary's Tack Required Product Option Variants - Custom BigCommerce Development

Image Previews with Required Product Variants

Our custom BigCommerce solution enables product preview images to change instantly when a color swatch is selected, bypassing the need to choose all other required variants first. This adjustment improves the browsing experience, allowing customers to preview color variations effortlessly and make quicker purchasing decisions.

Customizable Category Showcase on Homepage

Our custom homepage section brings focus to selected product categories, guiding customers toward featured collections. Mary’s Tack can easily update this flexible display, highlighting seasonal items, top categories, or trending products to keep their store fresh and engaging.

Mary's Tack Featured Category - BigCommerce Design
Mary's Tack Prop 65 Warning

Prop 65 Product Warning Customization

We developed a custom solution using backoffice fields to manage Proposition 65 warnings, ensuring they display automatically on affected product pages and within the shopping cart. This customization keeps customers informed and helps the merchant stay compliant with ease

Notable Apps, Integrations, and Partners

Apps and integrations for Mary’s Tack & Feed included: 

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"Without great partners like IntuitSolutions, BigCommerce would not be where it is today."

Dan Fertig - BigCommerce VP of Partnerships

Launch

The Results: A User-Centric, Scalable BigCommerce Design

With an upgraded BigCommerce design focused on speed, usability, and seamless content management, Mary’s Tack and Feed is now well-equipped to serve their loyal customers and attract new ones. The redesigned site enhances the customer journey from product discovery to checkout, aligning with modern ecommerce standards and supporting long-term growth.

Upgrade Your BigCommerce Design for Faster Online Growth

Whether you're ready to redesign your online store, create a new site from scratch, migrate to BigCommerce, our team of experienced Elite BigCommerce experts is ready to support your online success. 

Contact us today by sending a message or calling us at 866-901-4650 for a complimentary consultation to discuss your project.
Call Us: 866 590 4650
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