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- Product bundling is an increasingly popular strategy in ecommerce, providing attractive benefits for merchants and buyers.
- Types of product bundles can vary, from BOGO offers to upsell and cross-sell offers to an entirely curated assortment of products.
- Setting up product bundles in the BigCommerce back office can create challenges for merchants, including inventory and pricing issues.
- A custom-developed solution for BigCommerce allows merchants more control over the pricing and marketing of product bundles.
With online shoppers seeking more variety, better deals, and faster ways to complete their purchases, it’s no surprise product bundling has taken off in ecommerce.
As choices abound in online shopping, product bundling is a powerful way to keep shoppers interested while increasing revenue for your BigCommerce store.
This post will provide an overview of product bundling types, benefits, common roadblocks for selling product bundles on BigCommerce, and a real-world example of solving those challenges.
What is Product Bundling?
Product bundling is a sales technique in which different products are sold together as a single unit, often at a discounted price than when sold separately.
Merchants often use product bundling alongside other marketing strategies, such as upselling or cross-selling – tactics ecommerce giants like Amazon claim comprise more than 35% of their sales.
Product bundles can take many forms, such as offering a discounted price for purchasing a specific product quantity, including complementary products, or creating customized bundles based on customer preferences.
What Are Examples of Product Bundling?
While merchants can dream up virtually any bundled offer, there are several types commonly found in online marketplaces. Some examples include:
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- Same-product bundles: Shoppers can buy more of the same or similar items to receive a deal. (Example: A retailer offers a discount when purchasing a 10th pair of socks.)
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- Mixed-product bundles: Different items can be mixed and matched in the same bundle. (Example: When a customer adds a camera to their cart, a cross-selling bundle offers a memory card, carrying case, and lens cleaning kit.)
Contact Us to Customize Your Product Bundles for BigCommerce
Want to explore your options for selling product bundles on BigCommerce? Do you have another request to improve shopper engagement or make back office setup easier?
Our BigCommerce Exclusive Developers are seasoned platform experts with the experience to customize your BigCommerce site for virtually anything you dream up.
We’re ready to help you take your online store to the next level of growth. Send us a message or call us at 866-901-4650 to discuss how we can help your business succeed online.
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- Product bundles are created at the individual product level, keeping existing SKUs intact.
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- The bundle container continues into the cart process.
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- Additional layers preserve the bundle grouping, preventing the BigCommerce Promotions Engine from mixing products and discounts.
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- The product bundle seamlessly displays on the product, cart, and checkout pages.
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- Order confirmations and invoices display individual SKUs but notate that products are part of a bundle.
