The Best Firearms Ecommerce Platform: Sell Guns, Ammo & Tactical

Navigating compliance requirements while delivering seamless UX is crucial in firearms ecommerce. For merchants selling both FFL and non-FFL items, ensuring a smooth checkout process without regulatory roadblocks can be a challenge. IntuitSolutions has developed a custom BigCommerce checkout enhancement that introduces split shipping, making it easier for firearms ecommerce merchants to meet compliance requirements while offering customers a flexible and user-friendly shopping experience.

Previously, mixed carts containing both FFL and non-FFL items required the entire order to be shipped to an FFL dealer. With this new functionality, non-FFL items can now be shipped directly to the customer’s home, while FFL products are automatically routed to an FFL dealer. By implementing this enhancement, firearms ecommerce merchants can improve checkout efficiency, reduce customer friction, and drive more sales—all while maintaining full regulatory compliance.

Selling firearms online comes with unique challenges, particularly when it comes to managing excise taxes and FFL dealer selection. To simplify these processes and ensure compliance with state and federal laws, RifleSupply.com partnered with IntuitSolutions to create a custom BigCommerce checkout solution.

The customized BigCommerce checkout featured the integration of the Ebizio Checkout Excise Tax module, a powerful tool for configuring tax rules by location and product group, which allowed the client to calculate and apply excise taxes as a fixed amount or percentage based on customer shipping locations. By combining this functionality with an intuitive FFL dealer search and selection system, our BigCommerce checkout developers delivered a solution that simplifies compliance, improves efficiency, and provides a seamless experience for customers.

In the highly regulated world of firearms ecommerce, providing a seamless and compliant checkout experience is essential for both legal adherence and customer satisfaction. One of our clients recognized the need to simplify the purchase process for FFL items while enhancing the overall shopping experience. By partnering with our BigCommerce developers they implemented a custom BigCommerce FFL checkout solution that streamlines dealer selection, automates compliance, and eliminates manual order verification—leading to higher conversions and operational efficiency.

This firearms ecommerce enhancement introduced a zip code lookup tool that allows customers to quickly find and select an FFL dealer at checkout, with preferred dealers automatically highlighted. Additionally, the system auto-populates dealer addresses, verifies customer purchase history, and enables mixed cart functionality for both FFL and non-FFL items. As a result, our client saw a 9% increase in conversions while reducing customer friction and manual administrative tasks.